Luxury Doesn’t Advertise.
It Advises.
The Black Five
Strategic Advisory for Businesses in the Luxury Sector
Led by Dean — Swiss entrepreneur and trusted Advisor.
The Black Five is a private strategic advisory firm for businesses operating in the luxury sector.
Created by Dean — Swiss entrepreneur and founder of a top European performance agency —
The Black Five is the most personal and refined expression of his work.
This is not consulting.
This is one-to-one strategic partnership, built on trust, precision, and measurable results.
Based in Andorra, and working across Europe and the Middle East,
Dean brings over 15 years of experience in performance marketing, high-conversion strategy, luxury positioning, and value perception.
He understands not only how to communicate value — but how to price it, frame it, and convert it.
His clients operate in hospitality, real estate, fashion, automotive, art, yachting, and other high-end industries.
He is also an expert in luxury customer experience, both as a strategist and as a client —
which gives him a unique perspective from both sides.
About
Advisory
Tailored strategic advisory for luxury businesses:
Because in the luxury world, precision is the only standard.
01
1:1 Strategic Session
A focused 60-minute video call.
Designed to unlock clarity, structure your next move, and align your offer.
500 € / session
02
Strategic Growth Retainer
Ongoing private access.
Includes 3-4 sessions per month, strategic prep, and direct messaging with Dean.
For decision-makers who value clarity, structure and real performance.
From 4.000 €/month
Minimum 3-month commitment
03
Ghost Advisory
Silent, high-level strategic partnership.
This is not about meetings. This is about presence.
You don’t book Dean — he’s already there.
Available for deep collaboration, fast access, and decision-making at your side.
Exclusively available to a small number of private clients.
From 6.000 €/month
Minimum 6-month commitment