For many years, since 2009 to be precise, I have seen thousands of cases where companies (of all sizes) invest time, money and effort into generating a new contact, booking or sale – and during or after this process, the customer is not satisfied. Analysing this phase (which is between the last level of the conversion funnel and the first level of customer management), we see that it influences brand loyalty, reduces churn and boosts word-of-mouth (which I consider to be an organic remarketing campaign).
96% of dissatisfied customers are unlikely to complain, and of those, 90% will simply walk away and never come back.
Over the last 15 years, in the vast majority of the lead generation and sales projects I have advised on, companies have always focused heavily on generating new customers without giving much importance to existing customers (or people about to become customers).
This service springs from my passion for things done well, because from experience I can tell you that offering a good service (or product) is much more important than offering a competitive price.
We call these "touchpoints", and I use online and offline systems to analyse all the important elements that keep a real smile on your customers' faces.
Experience: In 15 years of advising companies, travelling the world and analysing the data of many, many projects, I've come to thoroughly understand the importance of this element.
Pricing: €250/hour
Who it's for: Companies of all sizes, both online and offline.
What sets it apart: Focus on customer happiness as a driver of sustainable growth and long-term success.
Why choose Black Five: Expert service in conversion funnels, behavioural flows, heat maps and human behaviour. I work at a level of service, precision and dedication that is rare to find nowadays.
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